What is the main factors of New Smart Retail

As we all know, the birth of each new consumption model means an impact on traditional retail. If retailers want to maintain the original customer flow and increase more customers, they will face many challenges and need to keep up with the pace of the times through reforms. . In essence, the emergence of new consumption models is to solve the common problems of customers, so that customers can buy the most suitable products at a higher level and faster. Therefore, new consumption models are suitable for different retail scenarios, scales and types. The industry accordingly makes changes that are more suitable for the current context. As for the content of smart retail construction, we believes that it should start from the three aspects of “people, goods and fields”:

People: Consumers
From the perspective of user information collection, VIP membership service is a preferred way to improve user loyalty, inferring users’ consumption preferences based on commodity information in consumption records. For example, according to the previous purchase records and consumption frequency of the visitor’s identity, the promotion of preferential discount products and product information that is biased towards shopping preferences can guide consumers to come to stores or buy online, promote repurchase, and increase sales.

Goods: Products
Using digital reinvention efforts to provide guidance, you can invest more resources to refine your strategy, resulting in better-informed decisions and greater operational agility to dominate the market. For example, each product has a corresponding label code. In order to prevent label changes and product omissions.

Field: Scene
Simplify complex operations in hybrid multi-cloud environments, improve agility and business continuity in retail store operations, and deliver products and services faster with new ways of working, agile business models, and new data sources for critical enterprise applications. Combining online and offline, combining experience and purchase, offline consumption can also be experienced, online can also be purchased and new, online repurchase and other models have been favored by many consumers.

It has become the development trend of the retail industry to use technology to drive the development of smart retail operations, use data to support the strategic layout of retail companies, and make the shopping process of consumers smoother. Under this trend, smart retail has seized the needs of users and made more appropriate changes to people, goods and markets.